Terms of Service
1. Acceptance of Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you (the "User", "you", or "your") and Booknua DAC, a company registered in Ireland under company number [CRO Number] ("Booknua", "we", "us", or "our"), governing your access to and use of the Booknua platform, website, mobile applications, and related services (collectively, the "Service").
By creating an account, accessing, or using our Service, you acknowledge that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and any additional terms and policies referenced herein.
If you are using the Service on behalf of a business or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms.
2. Description of Service
Booknua is an AI-powered salon booking and management platform designed for small beauty businesses in Ireland and the UK. Our Service provides:
Online Booking System: Allow clients to book appointments through your website, social media, or booking widget
AI Receptionist: 24/7 automated phone answering, booking assistance, and customer enquiry handling
Unified Inbox: Centralised management of messages from Instagram, Facebook, SMS, email, and WhatsApp
Client Relationship Management (CRM): Client profiles, history, preferences, and communication tracking
AI Gap Filler: Intelligent scheduling to maximise your booking capacity
Payment Processing: Integrated deposit collection and payment processing via Stripe
AI Marketing Automation: AI-driven marketing campaigns, automated reminders, and client engagement
Advanced Analytics: Business insights, revenue tracking, and performance metrics
We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with reasonable notice where practicable.
3. Account Registration
3.1 Eligibility
To use Booknua, you must:
Be at least 18 years of age
Have the legal capacity to enter into binding contracts under Irish law
Operate a legitimate beauty, salon, or wellness business (or be authorised to act on behalf of one)
Provide accurate, current, and complete registration information
Be based in Ireland, the UK, or another supported jurisdiction
3.2 Account Security
You are responsible for:
Maintaining the confidentiality of your account credentials
All activities that occur under your account
Notifying us immediately of any unauthorised access or security breach at security@booknua.com
Ensuring that any team members you authorise comply with these Terms
3.3 Account Accuracy
You agree to keep your account information accurate and up-to-date. We may suspend or terminate accounts with inaccurate or outdated information.
4. Pricing & Billing
Pay-Per-Booking Pricing Model
Booknua operates on a simple, transparent pay-per-booking model. No monthly fees. No contracts. No hidden charges.
€0.50 per completed booking
4.1 Pricing Structure
Booknua uses a pay-per-booking pricing model:
Per-Booking Fee: €0.50 (fifty cents) per completed booking processed through the platform
No Monthly Fees: There are no monthly subscription charges
No Setup Fees: Account creation and setup is free
No Contract Lock-in: You can stop using the service at any time with no cancellation fees
All Features Included: All platform features are available to all users at no extra cost
4.2 What Counts as a Booking
A "completed booking" for billing purposes means:
An appointment that has been scheduled and confirmed through the Booknua platform
Bookings made via your booking widget, social media DMs, or AI receptionist
Only completed appointments are charged—cancelled appointments before the scheduled time are not charged
No-shows may still be charged as the booking slot was reserved
4.3 Billing & Payment
Booking fees are accumulated and billed weekly or when your balance reaches €20, whichever comes first
All prices are quoted in Euros (€) and include Irish VAT at the applicable rate (currently 23%)
Payment is processed automatically via your registered payment method (Stripe)
You will receive a VAT invoice for each payment via email
Failed payments may result in temporary service suspension until payment is resolved
4.4 Payment Processing Fees
When you collect payments from your clients through Booknua:
Payment processing is handled by Stripe
Stripe's standard fees apply: 1.4% + €0.25 for European cards
These fees are separate from Booknua's per-booking fee
Funds are deposited directly to your connected bank account
4.5 Free Trial
We may offer a free trial period for new users. During the trial:
You can use all features without charge
Bookings made during the trial are not charged the €0.50 fee
At the end of the trial, standard per-booking pricing applies
We will notify you before the trial ends and charges begin
4.6 Price Changes
We may change our pricing at any time with 30 days' notice. If you disagree with price changes, you may stop using the service before the new prices take effect.
5. Acceptable Use Policy
You agree not to use the Service to:
Violate any applicable Irish, EU, or international laws and regulations
Send spam, unsolicited messages, or engage in harassment
Upload malware, viruses, or other harmful code
Attempt to gain unauthorised access to our systems or other users' accounts
Interfere with or disrupt the Service's operation
Scrape, mine, or collect data from the Service without permission
Impersonate any person or entity
Use the Service for any fraudulent or deceptive purpose
Resell, sublicense, or commercially exploit the Service without authorisation
Process personal data in violation of GDPR or Irish data protection law
Use the AI features to generate harmful, illegal, or discriminatory content
We reserve the right to suspend or terminate accounts that violate these policies without refund of any accrued charges.
6. User Content & Data
6.1 Your Content
You retain ownership of all content you upload to the Service ("User Content"), including client data, business information, images, and communications. By uploading content, you grant us a limited licence to use, store, and process it solely to provide the Service.
6.2 Client Data Responsibility
As a salon owner using our platform, you are the data controller for your clients' personal data under GDPR. You are responsible for:
Obtaining necessary consents from your clients
Providing appropriate privacy notices to your clients
Ensuring lawful processing of client data
Responding to your clients' data protection requests (Subject Access Requests, etc.)
Complying with all applicable Irish and EU data protection laws
6.3 Data Processing Agreement
We act as a data processor when handling your client data. Our Data Processing Agreement (DPA), incorporated into these Terms, governs this relationship and is available upon request at legal@booknua.com.
6.4 Backup & Export
While we maintain regular backups, you are responsible for maintaining your own backups of critical data. You can export your data at any time through your account settings or by contacting support@booknua.com.
7. AI Services & Automation
7.1 AI-Powered Features
Booknua uses artificial intelligence to provide features including:
AI Receptionist: 24/7 automated phone answering and message responses
AI Gap Filler: Smart scheduling suggestions to maximise your calendar
Unified Inbox AI: Automated customer enquiry handling across all channels
AI Marketing Automation: Intelligent campaign creation and customer engagement
Smart Reminders: Automated appointment reminders to reduce no-shows
7.2 AI Limitations
You acknowledge that:
AI responses may not always be accurate or appropriate for every situation
You are responsible for reviewing and approving AI-generated content before it's sent
AI features are tools to assist, not replace, human judgment
We do not guarantee specific outcomes from AI features (e.g., booking rates, revenue increases)
You should have fallback processes for when AI features are unavailable
7.3 AI Training & Improvement
By using our AI features, you agree that we may:
Process conversation data to improve response quality and accuracy
Use anonymised and aggregated data to train and enhance our AI models
Develop new features based on usage patterns
All data processing is conducted in accordance with our Privacy Policy, GDPR, and Irish data protection law. You can opt out of AI training by contacting us.
8. Third-Party Integrations
8.1 Integrated Services
Booknua integrates with third-party services including:
Meta (Facebook/Instagram): For social media messaging and DM booking
Stripe: For payment processing (Irish entity, EU-compliant)
Twilio: For SMS and voice communications
Google: For calendar synchronisation
WhatsApp Business: For customer messaging
8.2 Third-Party Terms
When you connect third-party services, you agree to their respective terms of service and privacy policies. We are not responsible for the performance, security, or practices of third-party services.
8.3 API Access
Access to third-party APIs may be subject to rate limits, usage restrictions, and changes beyond our control. We cannot guarantee uninterrupted access to integrated services.
9. Intellectual Property
9.1 Our Property
The Service, including all software, designs, text, graphics, logos, AI models, and other content, is owned by Booknua DAC or our licensors and protected by intellectual property laws. Nothing in these Terms grants you ownership rights in our intellectual property.
9.2 Limited Licence
We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your business purposes, subject to these Terms.
9.3 Feedback
Any feedback, suggestions, or ideas you provide about the Service may be used by us without obligation to compensate you.
10. Disclaimers & Warranties
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY IRISH LAW, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:
Warranties of merchantability, fitness for a particular purpose, or non-infringement
Warranties that the Service will be uninterrupted, error-free, or secure
Warranties regarding the accuracy, reliability, or completeness of any information
Warranties that defects will be corrected or that the Service is free of viruses
Warranties regarding the accuracy or appropriateness of AI-generated content
We do not warrant any specific results from using the Service, including increased bookings, revenue, or client satisfaction. Your use of the Service is at your sole risk.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY IRISH LAW:
Booknua shall not be liable for any indirect, incidental, special, consequential, or punitive damages
Our total liability for any claims arising from these Terms or the Service shall not exceed the fees you paid to Booknua in the 12 months preceding the claim
We are not liable for any loss of data, revenue, profits, or business opportunities
We are not liable for actions or content of third parties, other users, or your clients
We are not liable for AI-generated content that you send without review
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by Irish law. Consumer protection rights under Irish and EU law are not affected.
12. Indemnification
You agree to indemnify, defend, and hold harmless Booknua DAC, its affiliates, officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:
Your use of the Service
Your violation of these Terms
Your violation of any third-party rights
Your User Content
Your processing of client personal data
Your failure to comply with GDPR or Irish data protection law
Claims by your clients relating to services you provided
13. Termination
13.1 Termination by You
You may terminate your account at any time:
Through your account settings
By contacting support@booknua.com
There are no cancellation fees or lock-in periods
You will be billed for any outstanding booking fees accrued before termination
13.2 Termination by Us
We may suspend or terminate your access to the Service immediately, without prior notice, if:
You breach these Terms
Your payment fails and is not remedied within 7 days
We are required to do so by law or regulatory order
We reasonably believe your use poses a security risk
We discontinue the Service (with reasonable notice)
13.3 Effect of Termination
Upon termination:
Your right to use the Service ceases immediately
You remain liable for any fees owed
We will provide data export options for 30 days
After 30 days, we may delete your data in accordance with our retention policy
Provisions that by their nature should survive (indemnification, limitation of liability, governing law) will remain in effect
14. Governing Law & Disputes
14.1 Governing Law
These Terms shall be governed by and construed in accordance with the laws of Ireland, without regard to conflict of law principles.
14.2 Dispute Resolution
Any disputes arising from these Terms or the Service shall be resolved as follows:
Informal Resolution: We encourage you to contact us first at legal@booknua.com to resolve disputes informally
Mediation: If informal resolution fails, we may agree to mediation through a recognised Irish mediation service
Courts: The courts of Ireland shall have exclusive jurisdiction for any legal proceedings
14.3 Consumer Rights
If you are a consumer, nothing in these Terms affects your statutory rights under Irish or EU consumer protection law. You may also have the right to bring proceedings in your local courts.
14.4 Online Dispute Resolution
For EU consumers, the European Commission provides an Online Dispute Resolution platform at ec.europa.eu/consumers/odr.
15. Changes to Terms
We may modify these Terms at any time. We will provide notice of material changes by:
Posting the updated Terms on our website
Sending email notification to your registered address
Displaying a prominent notice in the Service
Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you disagree with changes, you must stop using the Service and close your account before the changes take effect.
16. Contact Information
For questions about these Terms of Service, please contact us:
Booknua DAC
legal@booknua.com
support@booknua.com
Dublin, Ireland
Company Registration: Ireland
General Provisions
Entire Agreement: These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Booknua.
Severability: If any provision is found unenforceable under Irish law, the remaining provisions shall continue in effect.
Waiver: Our failure to enforce any right or provision shall not constitute a waiver of that right.
Assignment: You may not assign these Terms without our consent. We may assign our rights and obligations freely, including in connection with a merger, acquisition, or sale of assets.
Force Majeure: We shall not be liable for delays or failures resulting from circumstances beyond our reasonable control, including but not limited to natural disasters, government actions, or infrastructure failures.
Language: These Terms are provided in English. In the event of any conflict between English and other language versions, the English version shall prevail.